Urvashi Agarwal
Integrative Health Coach & Founder of Urban Gurukul
Urvashi Agarwal
Healthcare
Social Media Strategy
Delhi NCR, India
The Visionary
Urvashi Agarwal is the founder of Urban Gurukul, a wellness platform integrating modern science with traditional wisdom. As an Integrative Health Coach studied at the Institute of Integrative Nutrition (NY), she specializes in hormonal health, clinical nutrition, and gut health.
Her approach emphasizes disease reversal, mental well-being, and aligning daily routines with natural body rhythms.
The Requirement
Unlike most influencers chasing numbers with ads, Urvashi had a bold condition:
- No paid promotions or follower boosts.
- Organic growth driven by value and trust.
- “Build a brand that lasts. Not just numbers that fade.”
Our Strategy
We shifted the narrative from "information" to "impact".
- Studied trending formats & audience behaviors.
- Built emotional hooks & relatable reels.
- Focused on value-driven storytelling.
Branding "Gut Set Go"
One of our breakthrough moves was giving her community a name – “Gut Set Go”. This wasn’t just a catchy phrase; it became a movement.
- It gave her audience an identity.
- It aligned directly with her niche of gut health.
- It turned followers into belonging members.
Result: Community grew to 3.7K+ engaged members.
Content That Connects
From viral reels to save-worthy carousels, every piece of content was crafted with intention.
Reels That Went Viral
Many videos exploded with millions of views with zero ad budget. We mixed 15-second tips with 60-second storytelling to educate and convert.
Informative Carousels
Visually stunning carousels on topics like "Fatty Liver", "Bloating Remedies", and "Hormonal Imbalance" drove saves and shares.
A Two-Way Engagement Hub
We transformed her stories into a daily touchpoint using polls, Q&As, and myth-busting. Story views tripled, and DMs flooded with inquiries.